Earthero Studio ("Earthero") is a conscious curator and strategist. Earthero uses art as a medium to communicate its key message,
"In a world with limited resources, raising awareness to environmental issues should create the best show while minimising waste."
Earthero has curated Asia's first wearable art exhibition as a launch to two of the Studio's signature capsules - "Classics Reimagined" and "Art-isan Collective". Earthero has since continued to consciously curate and host various theme-based exhibitions.
Earthero mainly provides B2B services, while working directly with creatives as part of the curation of unique experiences and campaigns. The Studio also has a clothing label that produces limited collections upcycled from deadstock fabric and second-hand pieces.
The Clothing Label
Earthero's clothing label was created to address the lack of sustainable and ethical clothing brands in Asia. The primary mission of Earthero Studio is to tackle the serious issue of huge wastage of offcuts and surplus fabric within the fashion industry. According to Bertha, one of the co-founders, “To put it simply, design and Art attract people's attention. Through these mediums, we want to raise awareness to the desperate need to appreciate talents, craftsmanship and the environment." As a conscious brand, Earthero Studio produces in small batches to not only ensure the quality comply with its standard of excellence, but also maintain minimal carbon footprint and uniqueness of each piece.
Did you know that Hong Kong was once a hub for high quality textiles back in the 1950s-70s? There are still many legacy studios and fabric shops around that we sourced our deadstock fabric from. Meanwhile, China is currently the leading textile exporter in the world. It’s extremely common for factories to have leftover fabric due to various reasons, such as over-order or cancelled orders. These fabrics are hard to sell as they do not match what other brands' design criteria or scalability issues as they come in small batches. The leftovers are often disposed of or burnt eventually.