How did we start?
We have heard it, the fashion industry is polluting. And we believe the number one rule is still wear what you have. But sometimes, there is still the need for comfortable and functional dailywear.
Earthero Studio was created to address the lack of sustainable and ethical clothing brands in Asia. The primary mission of Earthero Studio is to tackle the serious issue of huge wastage of offcuts and surplus fabric within the fashion industry. According to Bertha, one of the co-founders, “To put it simply, design and Art attract people's attention. Through these mediums, we want to raise awareness to the desperate need to appreciate talents, craftsmanship and the environment." As a conscious brand, Earthero Studio produces in small batches to not only ensure the quality comply with its standard of excellence, but also maintain minimal carbon footprint and uniqueness of each piece.
Trash to Treasure
Did you know that Hong Kong was once a hub for high quality textiles back in the 1950s-70s? There are still many legacy studios and fabric shops around that we find our deadstock fabric in.
Meanwhile, China is currently the leading textile exporter in the world. It’s extremely common for factories to have leftover fabric due to various reasons, such as designers having already purchased a sufficient amount, or canceled orders. Often, those fabrics are hard to sell as they might not match what other brands are looking for, or some of them are such low quantities that it’s not scalable. The leftovers will be highly likely to be disposed of or burnt eventually.
Working with Sewing Paradise Studio in Sham Shui Po in Hong Kong, we design each limited collection and they are hand-sewed by these highly qualified small team of aunties at the studio.